“My trade is too specialised for a system.”
The system is built for your trade, your prices and the way you work. Not a template you have to fix yourself.
For owners of trades and service businesses
A full order book in 12 weeks.
Without a single quote dying in the inbox.
For owners of trades and service businesses with up to 15 staff. I install the quoting and follow-up system I used myself to get 300 enquiries a week. You will still be selling, but you spend your time on the customers who actually reply, instead of chasing the ones who never will. Your time: two hours a week.
- ■A steady flow of enquiries, so the order book stops swinging between empty and overtime
- ■Quotes out in 10 minutes max — and followed up until the customer replies
- ■We look for work you have already done but never invoiced
- ■One email a week with the few numbers that matter: enquiries, quotes, hit rate
- ■We find the corner of your market nobody else has taken. That is how I grew myself
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No salespeople. You talk directly to me. 30 minutes about your business.
Why listen to me
Casper Søndergaard
Owner of Vilea and Din Ventilation
I started out as an ordinary tradesman. Alone with the van and a mess of an order book.
In 2024 two mentors took me by the hand and taught me sales, systems and management. That turned into 300 enquiries a week, 30 employees and a ventilation brand that today sells across Europe.
I did not think you could scale a ventilation company. I was wrong. I found a sub-niche nobody else had taken and grew the business tenfold with the system I had built.
I have since cut that system down to a version that fits smaller businesses.
That is the machine we set up in your business in 12 weeks.
Who it is for
Do you run a business in one of these trades?
- Carpentry
- Bricklaying
- Plumbing
- Electrical
- Painting
- Cleaning
- Roof cleaning
- Window cleaning
- Drainage
- Ventilation
- Landscaping
- Flooring
■You have up to 15 people. You send the quotes yourself. You are the bottleneck.
■You are good at your trade. That is not where it falls short.
■Just started? Fine. Then you have no bad habits for the machine to clean up.
And now the honest part
This is not
for the lazy.
It is for you if you want more than just surviving the month. If you want time for your family, to fly business class with them and drive the car you actually wanted.
I will not pretend it is about anything else. If you just want to try it and see, do not apply.
Does this sound familiar?
- ■You send the quote. Then you never hear from the customer again.
- ■You get a call while you are up the ladder. The customer calls the next guy.
- ■You write quotes on Sunday evening while the family waits.
- ■There are 50 old quotes lying around that nobody has followed up on.
- ■You are the boss, the bookkeeper and the salesman in one body.
Your problem is not that you work too little. It is that your order book lives in your head.
Once you have a simple system that runs quotes and follow-up for you, you get steady work in the calendar and better prices. That is the system we install together in 12 weeks.
What is holding you back
Four things you probably believe.
“I am not an office person.”
You do not have to be the IT guy. You have to answer the phone and approve the quotes. The rest runs on its own.
“Customers do not reply to quotes anyway.”
When follow-up is done properly, most of them do. We show you exactly when and how.
“I cannot be bothered with social media.”
You do not have to be. The machine runs without you posting anything, and other people make the ads. But I hated it once too, and today I make an ad on my phone in two minutes while standing by the van. Nobody expects an influencer. They just want to see a tradesman who knows what he is doing.
All of it runs in my own company today
The numbers behind the machine.
- 300
- enquiries a week when the machine ran at full throttle
- 880
- quotes sent in a single month, at the peak
- 39 %
- of quotes turned into orders, April to September 2026
- 8 → 30
- employees in a year and a half
The hard part is not growing. The hard part is growing and still making money along the way. I used the same machine to find employees as I used to find customers, and it went fast without the bottom line taking a hit.
We are not an agency selling you hours and reports. I run a trades business myself and only install systems I use every day. You get a system from a colleague in the field, not from a consultant behind a spreadsheet. Look me up in the Danish company register (CVR) if you want to check.
Order book master
The standards we hold
each other to.
To be part of this, we work as order book masters. Not as firefighters. That means three simple standards:
- 1.You show up to the weekly review. Live or on the recording.
- 2.You know your numbers every week: enquiries, quotes and jobs won.
- 3.You pick up the phone and follow up on the customers the system points to.
I help you with the system. You commit to the effort.
The programme
Results in week 1.
Not in six months.
- Day 1
First win
The day you say yes, we book your setup, and you get my walkthrough of how I went from chaos to a full order book.
- Week 1
The system is live
You send your first quotes from the system. And we follow up on all your old, open quotes for you.
- Weeks 2–12
The machine and the numbers
Follow-up and the weekly report are running. We spend one call a week on your numbers and your next decision.
This is what we build for you
The whole machine.
Installed, not taught.
We put AI into your business while it is still an advantage. In two years your competitors will have it too. The difference is whether you were the first in your area or the last.
Customers in
Your own website
Built for your trade and to capture customers, with dedicated pages for the towns in your area. You get it with you, and it is yours.
Visible when people ask an AI
More and more people ask ChatGPT instead of Google. We measure whether you get recommended, and fix whatever is stopping you.
Others run the ads for you
I do not run ads. Once the system is in place, we connect you to an agency we work with ourselves — or we plug your current agency into the machine if you already have one you are happy with. You get the angles and hooks I use myself, so you know what to make content about.
Reviews on autopilot
A Google review after every completed job, without anyone having to remember. It lifts everything you send out afterwards.
No enquiries lost
Your own AI employee on the website
Getting the same technical questions again and again? We build the brain, you supply the expertise. Then it answers around the clock, knows your prices and your rules, and captures the customer in the conversation instead of asking them to send an email.
AI that replies and books for you
When a lead comes in from an ad, the system replies immediately, talks to the customer and books the appointment straight into your calendar. Even when you are on a roof.
No missed calls
Missed-call SMS, form and chat. The customer who called while your hands were full gets an answer right away instead of calling the next guy.
CRM and pipeline for your trade
Set up for your prices and the way you work. Every customer, every job, every stage in one place.
Money out
Quotes in 10 minutes
Templates, price list and e-signature, so the quote is sent before you drive away from the customer.
Automatic follow-up
SMS and email until the customer replies. Your old, open quotes get followed up as early as week 1.
The invoice hunt
We go through last year's jobs, hours and invoices looking for work that was done and paid wages for, but never billed. In my own company it found 854 hours.
The Winning Quotes archive
A database of your past quotes, your win rates and your prices, so you can see where you make money and where you lose it.
The weekly report
One email a week: enquiries, quotes sent, jobs won and hit rate. Without you typing anything.
And you
Sales training
You still have to sell, so I teach you how I do it. We write your sales pitch together: why you, what you say when you are standing at the customer's, and how you handle the objections that keep coming up in your trade. The goal is a quote that is hard to say no to.
The sparring line
A weekly call for 12 weeks where we go through your numbers, plus individual calls along the way. It is me you talk to. No consultants in between.
The Masters' Circle and the Masters' Network
The closed circle of business owners building the same thing as you. Plus our list of proven partners: the agency that can run your ads, and the companies that let you safely say yes to jobs you would normally turn down.
It took me two years to build all of it, and I made the mistakes along the way. You do not have to build anything. You get the copy set up in 12 weeks, adapted to your trade.
Next step
On the call
we look at:
- ■I go through your business and tell you which systems it takes to automate and scale it. Even if the answer is that you only need one of them.
- ■How much money you are leaving on the table today: lost enquiries, quotes without follow-up and work that never got invoiced.
- ■What those numbers would mean for your revenue, calculated on your business. Not on mine.
- ■How fast we can realistically build it for you, and what needs doing first.
- ■Whether it makes sense to start now, or whether you should wait.
If we can see the system pays for itself several times over, you get a concrete offer. If we cannot, I will tell you straight.
We agree on the price only once I have seen your business. It depends on how big you are and what actually needs building.
How we work together
My part.
And your part.
My part: the machine gets built, set up and running. The platform, the automation, the website, the AI employee and the numbers. You do not have to touch anything technical. In return, I do not run your ads and I do not manage your marketing. Once the machine is in place, we connect you to an agency we work with ourselves — or we plug in your own current agency if you already have one.
And I make a plan with you. We look for the corner of your market nobody else is taking. A niche inside your niche. That is how I found the product that became my second company and today sells across Europe. You will not necessarily find a whole new company. But most people are sitting on an opportunity they have never looked into.
Your part: you still have to sell. If you are looking for a button that fills the order book while you get out of calling and driving out, then I am not the right one. The system makes sure you always know who to call, when, and what to say. But you still have to pick up the phone and meet the customer.
I promise the machine. You drive it. What you get out of it depends on what you put in.
Shall we
have a chat?
You answer eight questions about your business. If it fits, we spend 30 minutes together. If it does not, I will tell you honestly.